Branding/Identity & Collateral
A modern, mid-high end restaurant serving satisfying and comforting organic, vegan food. The design avoids the stereotypical green, plant themes of other health food restaurants. Instead, inspiration is taken from modern interior design with the use of concrete and a gray scale color scheme. The nostalgic cutting board shape and associated pattern are reminiscent of satisfying, quality food that just happens to be organic and vegan.