Created a logo for a local Farrier, using a minimalist design style in gray and red featuring an illustration of a horseshoe. The design was created with the intent of being used on a multitude of mediums such as t-shirts, hats, stationary and business cards, while still being light and clean.
Web Slides, Post Cards, Emails
Creating new slides for the home page of the website showcasing new products and following existing branding guidelines. Made post cards that are included with purchases to get customers involved in the Corroon community by submitting travel tips and on-location photos of their corroon products, during their traveling adventures.
Logo, Business Cards
A new logo for a spiritual journeys tour company that takes people on treks of self development and healing through the Andes Mountains in Ecuador. The logo reflects the strength and beauty of the Andes as well as the sacred, spiritual qualities of the experience using a palette of soothing greens and a geometric patchwork style for the mountain faces.
Branding/Identity, Print & Web
New branding for a mixed media artist, who creates both functional and fine art. The branding was inspired by the layered, natural and sometimes messy aspects of the artist's work, as well as the refined and overall high end quality of the work. The logo reflects these messy and layered aspects with scattered brush strokes and paint droplets, contrasted by the orderly stacked typography and ruled border that illustrates the artist's ability to create polished and professional work. This on-going project includes the logo, business cards, labels and tags as well as newsletters and a new responsive, ecommerce website.
Branding/Identity, Print & Web
A business that helps to establish artists and put their work into the hands of interested customers through small artistic samples while at the same time building a database of artists for customers to try out and experience, ideally resulting in larger future purchases. View the live and responsive website here.
Updated Logo and Website
A New York based organization that assists New York's colleges and universities in their efforts to assess student learning and institutional effectiveness. The old logo was tweaked and modernized following the organizations conservative branding guide. The WordPress based website was re-designed to adapt a modern, clean feel through the use of 'almost' flat design, eliminating drop-shadows and double stroke borders. Features like individual profiles, a forum, blog and event registration were added to boost the functionality of the website.
Capabilities Deck/Presentation, PDF
A deck/presentation designed for StudentCity & GradCity using the existing brand identity and guidelines. The deck highlights the company’s capabilities, services and investment opportunities. Using an infographic style to bring attention to key figures and phrases, the presentation stays fresh and interesting.
Web, Amazon eBook Store
A book cover for a romance novel about a farrier who works for a wealthy real estate broker and a horse named Tangled Up In Blue. Designed to be used in the Amazon eBook Store following their specifications.
An informative infographic about the decline in cable television customers and the increase in alternative, internet based entertainment companies such as Netflix. Using illustrations and data visualization techniques to express otherwise dry information, the infographic works to keep viewers entertained and interested.
Restaurant Branding/Identity & Collateral
A modern, mid-high end restaurant serving satisfying and comforting organic, vegan food. Avoiding the stereotypical green, plant themes of other vegan restaurants, the branding takes cues from modern interior design with the use of concrete and a gray scale color scheme. The nostalgic cutting board shape and associated pattern hark back to the idea of satisfying, quality food that just happens to be organic and vegan.
Print, 6x6 Inch Booklet
A type specimen booklet designed to highlight the qualities and characteristics of the font Avenir. Using the catchphrase “Avenir is...” and adding an adjective, the booklet explores the inherent features of the font using graphic, full bleed photographs.
Title sequence created using After Effects for a mystery, suspense movie.
Adobe InDesign DPS iPad Application
An app created for the iPad, published quarterly, for Wildwood Reclaimed Lumber, a company who repurposes used and discarded lumber. The app is created using InDesign's DPS tools and features both horizontal and vertical layouts for every page. Links, videos, external content, interactive elements and slideshows are just some of the features illustrated in this app.
Print, 3x3 inch with a 3x9 inch Pull-Out, Booklet
A booklet designed around the 1964 First Things First Manifesto which looks at redefining what it means to be a designer and artist. This little pocket booklet is inspired by old style skills like calligraphy and modern technology, including the work of Maurizio Bolognini. The line drawings are created from mouse tracking software throughout the designing of the booklet itself.